Restaurant branding is about more than your company name and logo. It goes beyond creating a visual identity or personable dining experience. It’s about identifying exactly who you are as a company, and more importantly, understanding why diners choose to make their reservations at your restaurant rather than the competitor restaurants.
Successful restaurant branding will impact customer loyalty, your ability to expand into a regional or national franchise, and will help differentiate your business from your competitors. Potential customers will review your website, customer feedback, social media pages to see if your restaurant appeals to them. Ascertaining the opinion of your premises may be determined long before a customer sees an item of food.
At Unique Restaurant Supplies, we understand that it takes a lot of time to choose all of the décor for your restaurant. With an overwhelming amount of decisions to make, it is normal to start making decisions and checking items off of your list without giving them the time and though they are due. However, as minute as the details may seem, ie. what cutlery, glassware, and tableware your restaurant will use, these decisions will enhance or detract from your brand.
In a restaurant, everything your customers can see reflects on your brand. Ensure that all restaurant elements flow together as cohesion is essential for strong brand identity. In this blog, we will discuss three commonly overlooked supply elements that impact your restaurant’s brand identity.
Cutlery
Scientifically proven by a study conducted by Oxford University, the cutlery you use can actually change your food’s flavour. In addition, according to the same research, diners were willing to pay 15% more for the same plate of food when served with heavier cutlery.
There is an emerging scientific field called Gastrophysics which incorporates the skills and knowledge of psychologists, neuroscientists, chefs, and designers to methodically study how our senses affect our experience of food and drink. The results are fascinating and should convince any restaurant owner wavering between two products to go for the more durable, aesthetically pleasing product that fits the restaurant’s brand.
Look out for stainless steel cutlery, which is the easiest to clean and maintain, and is both stain and scratch-resistant. Heavier cutlery will give your restaurant an air of refinery and will be more durable, so you won’t have to replace it as often.
Glassware
You’ll want your glassware to be stylish, durable and functional. As mentioned prior, the style goes beyond how the item looks or if it is aesthetically pleasing. It should mirror the other elements in your brand. Durability ensures your glassware can withstand the everyday usage needed in a busy restaurant with a high degree of wear and tear. Items need to be functional and fit for purpose. Glassware that can be used both for drinks and desserts will save you money and solidify your brand.
Tableware
Every item chosen for your restaurant should be intentional. Not unlike the old idiom that a chain is only as strong as the weakest link, the same can be true about every aspect of your restaurant. A wooden table napkin box may go well in a café, whereas a gold table napkin holder might be better suited to a bistro.
Try to stay away from limited edition items or discontinued items, as just like your cutlery and glassware, you will want your tableware to match and be easily replaceable. You’ll want your restaurant supplies to be durable since cheap items won’t last through the constant usage that restaurants require.
At Unique Restaurant Supply, we know that restaurant owners have a vast number of decisions to make on a daily basis. We aim to make your day a little easier by offering a huge inventory at low industry prices. We also have a knowledgeable team of customer support representatives that you can trust to help you in your decision making process. Our online shop has an ever-expanding variety of products. Please browse our store today or reach out to our customer service team with any questions. We are happy to help!
